To Partner with Us:
Vanessa Pesce, Managing Director:
vanessa@shop-pr.com


Are You What's Now New Next?
careers@shop-pr.com

Idea Factory

ROI is in our DNA.

Staying on Top of the Bottom Line

Our creative power is spent on innovation—developing programs that achieve goals and generate measurable impact—without the restrictions of corporate hierarchy.
The approach is simple: listen, research and execute forward-thinking ideas that get clients noticed.
  • Shop PR Agency NYC The Work <span>John Paul D<em>E</em>Joria</span>
    Shop PR Agency NYC The Work

    John Paul DEJoriaSecured "guest" shark opportunity for John Paul Mitchell Systems co-founder and chairman of the board; episode was one of season's highest-rated and led to Emmy win

  • Shop PR Agency NYC The Work colorescience
    Shop PR Agency NYC The Work

    colorescienceColorescience gained 50+ brand ambassadors in 6 months via our Celebrity Makeup Artist Summit—an educational event to drive organic support, and celebrate the beauty and science of makeup

  • Shop PR Agency NYC The Work n<em>u</em>face
    Shop PR Agency NYC The Work

    nufaceNimble activation following a celebrity product mention on the Today Show led to record spikes in traffic, and a visible lift in sales

  • Shop PR Agency NYC The Work Keds
    Shop PR Agency NYC The Work

    KedsDubbed one of the year's most important fashion moments by WWD, Keds x Taylor Swift boasted 300MM global impressions and 179% step-up in Twitter followers

  • Shop PR Agency NYC The Work George Foreman
    Shop PR Agency NYC The Work

    George ForemanElevated perception of the iconic George Foreman Grill via chef Gina Neely and a weight loss challenge. She lost 20 pounds; we gained a PRSA Anvil

  • Shop PR Agency NYC The Work vichy
    Shop PR Agency NYC The Work

    vichyIn-store LiftActiv Eye Bar activation, for media and consumers, saw highest sales for the brand at Duane Reade in two years

  • Shop PR Agency NYC The Work skinmedica
    Shop PR Agency NYC The Work

    skinmedicaCreated the #RTWSkin platform as a new launch business driver; flawless integrated execution led to 270MM+ impressions and 142% Instagram growth

  • Shop PR Agency NYC The Work becca
    Shop PR Agency NYC The Work

    beccaMedia launch for BECCA x Jaclyn Hill Champagne Collection a glowing success with 1B impressions one week post-launch

  • Shop PR Agency NYC The Work weleda
    Shop PR Agency NYC The Work

    weledaDeveloped cult following for Weleda among celebrities, makeup artists and influencers—taking natural beauty from crunchy to chic with 1.2B impressions in 2016

  • Shop PR Agency NYC The Work Project Runway
    Shop PR Agency NYC The Work

    Project RunwayWe're in! Increased viewership for Season 12 by 25%, and creative media-facing initiatives helped secure Simpsons-themed episode as season's highest rated

  • Shop PR Agency NYC The Work ellen tracy
    Shop PR Agency NYC The Work

    ellen tracyLeaned in digitally to bolster online presence for the brand among young career women; via a 360-degree fashion show, grew social communities by 500%